Collections
Best sellers
CalmFriends - Emotional Support Toys
All the comfort your pet deserves.
Make your pet happier.
Meet the Little Jumps Squad
The four-legged experts behind every approved product in our shop.
🩺 Dr. Pip | Head of Health & Longevity
Meet Dr. Pip: "With Dr. Pip, playtime is serious business. As our resident preventative health expert, he is strict about what goes into your dog's bowl. He dons his lab coat to ensure formulas like Jumps & Joints™ have the exact dosage and perfect absorption to truly rebuild joints."
Where to find him: "Whenever you spot Dr. Pip on a product page, you can be certain of one thing: that item is science-backed, focused on long-term results, and essential for keeping your best friend's 'little jumps' going for years to come."
💤 Luna | The Queen of Cosiness & Comfort
Meet Luna: "Don't let our Border Collie's boundless energy fool you! Luna knows that an active dog needs deep, restorative rest to recover. She is our official softness tester, ensuring our beds offer the orthopaedic support and calming embrace that melt away stress."
Where to find her: "Luna rules our relaxation section. She'll show you how our soft toys and comforters are perfect for easing separation anxiety, but every now and then, she teams up with Zippy to test the most interactive toys in the shop!"
⚡ Zippy | Director of Action & Fun
Meet Zippy: "Zippy is the very definition of a teenage Golden Retriever: pure joy, curiosity, and energy to burn! His mission is to keep your sofa safe by testing the most durable and challenging interactive toys on the market, keeping your dog's mind sharp and their body beautifully tired."
Where to find him: "You'll see Zippy jumping for joy on our dynamic toy pages. And the best bit? After burning off all that energy, he's always the first to pinch one of Luna's beds along with a calming toy to recharge his batteries."